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Rent a Car · Brand · Platform · Network

One brand. One platform.
A growing network.

Invernalia combines an established Patagonian brand, the HQ management platform, and an API connected to the world's leading OTAs. A real opportunity for franchisees and affiliates.

+11
Years
+200
Vehicles
17
Locations in Argentina
+14
OTA Partners
About Us

A Patagonian brand with regional reach.

Invernalia is a registered trademark in Argentina, founded in 2015 in San Carlos de Bariloche. Since our beginnings we've grown steadily in the car rental industry, with a fleet ranging from economy cars to luxury and 4x4 models, and a network of pickup points in the country's main cities and airports. Since 2024 we've added a one-way drop-off corridor into Chilean Patagonia, expanding our offering without leaving the Argentine business.
Completed bookings (all-time)
10,358
Bookings, last 12 months
3,910
Loyal customers (all-time)
9,621
Argentina revenue (12 months, USD)
USD 1M – 2,5M
Figures pulled live from Invernalia Argentina's own Financial Control system — they do not include Invernalia Chile, a fully separate operation.
A Word From Our Founder

Mobility means connection, opportunity, and trust.

Juan Manuel Villafañe — Founder & CEO
"Invernalia was born with a clear vision: to build a mobility company with Patagonian roots, driven by service excellence and able to compete with international standards. We believe renting a car is much more than a ride — it's connecting people with destinations, creating opportunities, and building trust with every trip. Our franchise model lets every entrepreneur grow with a proven brand, our own technology, and global demand. We keep investing in our people, in innovation, and in a more sustainable future. The road ahead is exciting, and we're just getting started."
Juan Manuel Villafañe
Founder & CEO · Invernalia Rent a Car
HQ Platform

Our operations hub.

The central system we use to run the entire operation in real time. Franchisees don't start from zero — they get a proven platform for bookings, fleet, branches, rates, and payments, the very same one running behind the Financial Control dashboard you see on this platform.

Bookings

Real-time creation, changes, and tracking.

Fleet

Availability, ACRISS groups, maintenance, and renewal.

Branches

Multi-location, hours, fees, and per-branch operations.

Rates & Add-ons

Seasons, protections, extras, and deposits by vehicle group.

Receipts & Cash

Voucher issuance and payment reconciliation.

CRM & Reporting

Customers, vendors, and agencies in a single database.

Live GeoTab

GPS telemetry for the entire fleet, integrated via HQ's API.

Roles & Access

Permissions by branch and by user profile.

Powered by
HQ Rental Software
+
XUbio
API & Brokers

Connected with the world.

A standard OTA/XML API connects live availability and rates with brokers and agencies worldwide. Some of these connections (CRX, Priceless/NP Auto) already have automatic commission reconciliation and real-time invoicing, custom-built on this very platform — it's not just about "being connected," it's having financial control of every channel.
DespegarBooking.comRentalcars.comPricelineAgodaKayakRentCars.comSkyscannerEconomyBookings.comCarRentalExpress (CRX)CarTrawlerVIPCars

Direct HQ Integrations

QuickBooksXeroCRXStripeGlobal PaymentsPayPalMercado PagoBraintreeMollieSmartcarGeoTabVouched
Strategic Alliance

Official representatives of Priceless Car Rental / NP Auto Group in Argentina.

Priceless Car Rental

Invernalia is the official representative of Priceless Car Rental (NP Auto Group) in Argentina — an established car rental brand with over 15 years of history in the United States. This isn't just another OTA connected via API: it's real, automatic financial reconciliation, with a running account, escrow deposit, and monthly settlement cross-checked against every HQ booking, built on this same platform.

Coverage & Network

Where we are (Argentina).

17 pickup and drop-off points active in HQ today, strategically located at airports, cities, and key tourist destinations.

Buenos Aires · CABA / Prov.

  • AEROPARQUE JORGE NEWBERY (AEP)
  • AEROPUERTO EZEIZA (EZE)
  • BUENOS AIRES CENTRO
  • OFICINA PILAR

Bariloche · Río Negro

  • AEROPUERTO BARILOCHE (BRC)
  • BARILOCHE ARELAUQUEN GOLF & COUNTRY CLUB
  • BARILOCHE CENTRO
  • BARILOCHE HUINID HOTEL & SPA

Neuquén · Chapelco

  • AEROPUERTO CHAPELCO (CPC)
  • AEROPUERTO NEUQUEN (NQN)

Córdoba

  • AEROPUERTO CORDOBA (COR)
  • OFICINA CORDOBA

Patagonia Sur · Cuyo

  • AEROPUERTO EL CALAFATE (FTE)
  • AEROPUERTO ESQUEL (EQS)
  • AEROPUERTO MENDOZA (MDZ)
  • AEROPUERTO USHUAIA (USH)
  • EL CHALTEN CENTRO
🚗 Patagonian One-Way Corridor: pick up in Argentina and drop off in AEROPUERTO PUERTO MONTT (PMC) — ideal for touring Patagonia end to end, managed 100% on the same HQ platform.
Our Fleet

A vehicle for every trip.

A +200 fleet (and growing) across categories covering everything from city driving to 4x4 adventures, with constant renewal and 0km models.
Renault Sandero
Economy
Renault Sandero
VW Polo Track
Compact
VW Polo Track
Toyota Yaris
Compact Automatic
Toyota Yaris
Renault Logan
Midsize
Renault Logan
VW Virtus AT
Midsize Automatic
VW Virtus AT
VW T-Cross
SUV 4×2
VW T-Cross
Jeep Renegade AT
Premium SUV
Jeep Renegade AT
Chevrolet Spin · 7 plazas
Minivans
Chevrolet Spin · 7 plazas
Toyota Hiace · 10 plazas
Premium Vans
Toyota Hiace · 10 plazas
Toyota Hilux
4×4 Pickup
Toyota Hilux
RAM 1500
Premium 4×4 Pickup
RAM 1500
Toyota SW4
VIP Cars
Toyota SW4

Brands we work with

RenaultVolkswagenToyotaJeepChevroletRAM
Real Results

Real numbers, not projections.

Everything you see here comes live from Invernalia Argentina's own Financial Control system — no PowerPoint estimates. Our flagship branch (Villacar SRL, Bariloche) is today the only one with accounting 100% integrated with XUbio, making it the most accurate reference for the model's real profitability.
We show ranges on this public view — exact figures are shared once we're in a real conversation.
TTM EBITDA — Villacar SRL 8/12 months with data
USD 250K – 500K
Net Equity — Villacar SRL
USD 500K – 1M
Fleet valuation — Villacar SRL
50 – 100 vehicles
How the Operation Performs

The fleet works, and we can prove it.

The indicators an operator looks at before investing: how much of the time the fleet is rented, how much it has grown, and who the bookings depend on. All of it comes from the same Financial Control system, measured over the last 12 months of completed contracts in Invernalia Argentina.
Average fleet utilisation
59%
Peak in high season
74%
Bookings through our own channels
76%
Largest external channel
13%

Month-by-month utilisation

We show all twelve months, low season included. A rental operation in Patagonia is seasonal by definition: the point is that the high season carries the year, not that every month looks alike.

52%
Sep
62%
Oct
74%
Nov
72%
Dec
73%
Jan
61%
Feb
49%
Mar
58%
Apr
49%
May
42%
Jun
61%
Jul
63%
Aug

Utilisation = days actually rented over days of car availability, prorated day by day, across the group's own fleet. Own channels = branch counter and our own website, no intermediaries.

Data Room

Want the detailed numbers?

Above we show ranges and percentages because this is an open page. The exact figures — month-by-month revenue, average daily rate, revenue per available car, EBITDA and net equity — live in a separate report. Leave us your details and we'll email you the link.

We use your details for this contact only. The report is confidential and the link is personal.

Financial Backing

We bank with the country's leading institutions.

Invernalia's fleet financing, operating accounts, and collections are banked with Argentina's strongest institutions — the same traceability you see in our Financial Control system.
Banco SantanderBanco GaliciaBBVABanco Macro
Services

Everything every trip needs.

Flexible plans

Short-term daily rental, long-term monthly leasing, custom corporate plans.

Value-added services

Free additional driver, GPS and child seats, full insurance coverage.

Driver & transfers

Airport meet & greet, hotel and destination transfers, VIP and event chauffeur service.

Corporate Solutions

Built for businesses.

Unified billing

One single, detailed, organized statement for the entire operation.

Preferred rates

Volume pricing and loyalty rates for your company.

Dedicated account manager

Personalized, dedicated attention for every corporate client.

Flexible delivery

At offices, airports, hotels, or wherever you need it.

Industries that choose us

Energy & oil Mining & construction Telecommunications Tourism, logistics & transport
Payment Methods

Get paid your way.

We accept a wide variety of payment methods, integrated into the platform for automatic reconciliation and a simple experience for the end customer.
StripePayPalMercado PagoCoinbase
What They Say

Real reviews from our customers.

★★★★★ 9.3/10 rating · hundreds of positive reviews on Google and social media. These four are real, pulled live from invernaliarentacar.com — not quotes assembled for this page.
★★★★★ 16/08/23 🇧🇷

"Estivemos em Bariloche na última semana e alugamos carro da Invernália. Melhor experiência em locação de carros que já tivemos. Atendimento excelente e rápido, recomendamos!"

Vanessa S. — Google / social media
★★★★★ 26/02/22 🇬🇧

"We came to Bariloche in peak season and you really get what you pay for. The pick up and drop off was smooth and quick. Invernalia was proactive and reached out the day before on WhatsApp to help make pick up faster. Great time in Bariloche and the rental car afforded us great flexibility."

Quinn N. — Google / social media
★★★★★ 06/05/22 🇦🇷

"Todo excelente!!! La atención de Carlos es inmejorable, muy cordial, siempre disponible para resolver cualquier duda, profesional con todas las letras!!! 100% recomendable el servicio."

Ezequiel M. — Google / social media
★★★★★ 22/11/21 🇦🇷

"Muy considerado en muchos aspectos, a diferencia de otras agencias que seguro son muy estrictos y con muchas restricciones. Además el vehículo que nos brindaron (Duster) estaba en excelente condiciones."

Luciano S. — Google / social media
The Opportunity

Invest in a brand that's already moving.

Patagonia is one of the fastest-growing destinations on the continent. We already have the brand, the fleet, the technology, and global demand. Joining today means stepping into a business in full expansion.

A growing market

Inbound and domestic tourism on the rise across Patagonia and the country's main airports.

Proven, scalable model

An established brand since 2015, HQ platform and API ready to replicate at new locations.

Assets + global demand

A growing tangible fleet with visibility across +14 of the world's leading OTAs.

Join the Invernalia network.

Choose how to grow: open your branch under our brand, or join as an affiliate and sell our fleet via API. Always backed by our brand, platform, and global demand.

🏢 Franchisee — Open your branch

Operate under the Invernalia brand with the HQ platform, proven processes, and OTA demand from day one.
  • Registered, recognized brand
  • HQ platform + training
  • Access to our network of +14 OTAs
  • Brand and operations manual

🔗 Affiliate / Broker — Sell our fleet

Connect your channel to our API and sell the Invernalia fleet without investing in vehicles or infrastructure.
  • OTA / XML API connection
  • Live availability and rates
  • Per-booking commissions
  • Dedicated technical support

How to get started

1

Get in touch with our sales team.

2

We assess area, profile, and model.

3

Onboarding to HQ and the API.

4

You start selling with the full network.

Let's talk.

Whether you're a customer, vendor, affiliate, or future franchisee, we're here to help.

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